Harrison Woodard's
Resume with Notes
Account
Management
– Over 10 years’ experience managing relationships with clients and
licensors including: Coca Cola, Gruner + Jahr (Family Circle and McCall’s
magazines), J.C. Penney, MGM/UA, Miramax Films, National Hockey League (NHL),
National Rifle Association (NRA), New Line Cinema,
Advertising
– Agency and client-side experience developing campaigns, promotions, and
collateral
Digital
Technology
– History of utilizing Internet, mobile and IVR to accomplish marketing
objectives
Marketing
– Solid background in product development, licensing, and brand management
HARWOOD MARKETING GROUP, Dallas, Texas
Promotional marketing
Account Executive – Develop promotions for Nokia and Cricket Communications, a regional CDMA carrier. Oversee creative development to ensure strategic alignment with Nokia/Cricket goals. Evaluate programs for effectiveness in accomplishing sales goals and ROI.
Harrison - "Nokia is a great client. I always enjoy working with outstanding companies."
SATAMA INTERACTIVE, Dallas, Texas
Global digital consulting company
focused on optimizing the customer experience across all digital media. Based in
Helsinki Finland, Satama works closely with global leaders in mobile
communications.
Key
Account Manager – Responsible for the Nokia account in the Americas region. Worked with all business units selling
consulting services, Internet and wireless web solutions.
Harrison - "Working with Nokia was a blast. The Finns are an interesting people and the experiences will stay with me forever. Finland is an absolutely gorgeous country."
RAPP
COLLINS WORLDWIDE, Irving, Texas
Direct marketing agency of record for SBC Communications,
part of Omnicom Group Inc.
Senior
Account Executive – Managed business-to-business advertising,
alternate channel and affinity marketing programs for Ameritech, Nevada Bell, Pacific Bell, SNET and Southwestern
Bell. Supervised an account executive and assistant
account executive.
Harrison - "SBC was a great account. They were in the process of combining and centralizing the marketing efforts of several large companies. This was a challenging job, but I loved my clients."
PERIVOX
CORPORATION/AXIS MEDIA, Irving, Texas – Perivox
– A marketing company specializing in creating focused, interactive
communications between large organizations and their members or customers. Axis
Media – A promotional marketing agency
Director
of Marketing & Client Management - Managed the creation,
licensing, and implementation of programs for Perivox clients including: Gruner + Jahr Publishing (Family
Circle & McCall’s
magazines), National Rifle Association,
National Write Your Congressman, Playboy,
and United States Junior Chamber of
Commerce (Jaycees).
Developed interactive programs designed to expand the communication
capabilities of each organization, generate incremental revenue, provide a
vehicle for research, expand brand awareness, and create a one-to-one
relationship between the affinity group and each member. Supervised programming
and platform partners. Developed interactive voice response (IVR) promotional
programs for J.C. Penney and others.
Harrison - "I spent many days traveling from New York to Washington to Dallas, working with some fabulous accounts. I was a little apprehensive about Playboy, but they proved to be very professional, and one of the best companies that I have ever worked with. I am very proud of the products I created for Playboy. The NRA and Gruner + Jahr were a lot of fun. Try going from meetings at Playboy in the morning, to Family Circle in the afternoon, and finally the NRA the next morning. Talk about a culture clash. I had to be on my toes."
CLASSIC
GAMES, INC.,
Cherry Hill, New Jersey – Collectibles manufacturer
Product
Manager
- Basketball, Coca-Cola, multi-sport
trading cards, and phone cards
Developed marketing plans for all assigned brands, presented products to sales force and key accounts, managed all aspects of product development including design, licensing, P&L, production, advertising, and promotions.
Harrison
- "My second foray into the world of trading cards and collectibles. I got
the opportunity to work with Coca Cola, Electronic Arts, and my first chance to
dabble in telecom. Living in Southern New Jersey was an experience."
PRO
SET INC.,
Dallas, Texas – Trading card
manufacturer
Associate
Brand Manager - Hockey and non-sport trading cards
Responsible
for licensor relations and development of marketing plans for all assigned
products. Implemented Pro Set
sponsored hockey promotions such as the NHL
Youth Parade, NHL 75th Anniversary
All-Time Team, and the NHL Player of
the Year. Managed category profit and loss of $50 million in sales and
allocation of $4 million marketing budget.
Harrison - "My greatest pleasure was creating the Desert Storm set. I insisted that it be a balanced and educational set, featuring cards of Saddam Hussein and Tariq Aziz, dutifully supplied with biographical information by the Iraqi embassy. All the participating countries, leaders, and weapons were included. Only a couple of errors snuck by. One in particular was pointed out by a retired Marine who noticed that a Marine in his dress uniform had his belt on backwards. It turned out that the film was flopped."
"The NHL presented a challenge in that I didn't speak French and the only
hockey I had ever played was on a table top. With the help of great
photographers and writers, I got up to speed quickly and learned to love the
game."
MOROCH
& ASSOCIATES INC., Dallas, Texas
– Dallas-based
regional advertising agency
Account
Executive
– Responsibilities included account management of Twentieth Century Fox, Samuel
Goldwyn Company, Walt
Disney/Touchstone/Hollywood Pictures, MGM/UA,
Miramax Films, Universal Studios, New Line
Cinema, and Olsten Temporary Services.
Harrison
- "Tom Moroch was an incredible advertising executive. I learned so much
watching him work with clients. The man is truly gifted. I loved working in the film
business."
Fundamentals
of Telecom Program
SMU Cox School of Business –
Executive & Management Development
UNIVERSITY
OF TEXAS AT DALLAS, Richardson, Texas
Graduate
Study, School of Management
SOUTHERN
METHODIST UNIVERSITY, Dallas, Texas
Bachelor
of Arts - Advertising Management, History minor
LON MORRIS COLLEGE, Jacksonville, Texas – Associate in Arts
What's
On My Mind
About
Me
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My
Resume
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Additional
Info
Christmas Memories
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Human Resources -
God's Little Message
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A Tribute To Audrey
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Remembering 9/11
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